Get to know moreAbout us

Gin Kiteboarding was born in Switzerland, where it all began. From getting the most out of every journey to chasing the wind around the world. We focus on developing products with high-quality materials and construction. We believe in passion, state-of-the-art manufacturing and always searching for the best R&D.

We use the latest technologies to make the kites more intuitive, performing and reactive. In addition, we rely on the efficiency, simplicity, and an easy safety system to offer you the best possible friend to ride.

Who's behind gin?The team

How it all startedHistory

2004

THE VERY FIRST STEPS

It all started in 2004. The very fist Gin kite was created within the structure of the famous paragliders brand: Gin Gliders. It was a foil kite with handles for power kiting and snowkiting.

2007

GIN KITEBOARDING WAS BORN

The year 2007 marked the real start of a business fully dedicated to kiteboarding equipment and completely autonomous. Gin Kites dissociated from the paragliding activities, and the brand Gin Kiteboarding was founded with its HQ in Switzerland, and a brand new identity. A full team is now working for the kiteboarding brand to give innovative and durable products to the market.

2013

CREATION OF BLUE BOARDSPORTS SA

In 2013, the company Blue Boardsports SA was founded. This new structure manages the brand Gin Kiteboarding from Switzerland and gives a news dimension to the brand, that keeps investing in the development of high performance kite equipment, without any compromise on quality and design.

2015

JONAS HILLER, FROM CUSTOMER TO AMBASSADOR AND OWNER

Jonas Hiller is a world-class hockey goalie with nine dates experience in the NHL. Native of the Canton of Thurgau, Jonas Hiller has competed four times for Switzerland at the ice hockey world championships and twice at the Olympics.
Jonas fell in love with kiteboarding after buying his first kite, which happened to be a Gin kite.

2020

BLUE BOARDSPORTS ACQUIRES FLYMAAX

Maxime Nocher joined the Gin organization in spring 2020 along with his team, and is now in charge of product management. The winning team is in place by now. The financial performance shows reliable results, particularly since Jonas ended his career as a hockey player in March 2020, and since Gaël Landin took the operational lead as the Gin general manager at the same time. Gaël Landin is a serial entrepreneur with a strong sales focus and proven track record in the IT and the e-mobility industry.

To be continued...What's next?